Andy and his team at GoBig have a top-notch product and Company. I’ve toured their 25k sf Direct Mail Facility and have complete confidence in their capabilities to deliver on time and with complete profesionalism.
Their team of 60+ and state of the art equipment make this one of the largest Print & Direct Mail houses on the west coast. Their”Easy to use” Web2Print user interface is sophisticated - yet simple. I encourage you to feel confident in working wih them.
Aaron Helderman
V.P. GKIC | Glazer-Kennedy
Each month we provide you with a new newsletter ready for PRINT & MAIL!
They're complete with new liftstyle content,but you can edit & personalize them online in our design center.
PERSONALIZE THE THEME in our easy to use "Online Designer!" Select from our ever-growing number of themes & styles to match your brand. Monthly print & mail newsletters that are informative and fun built with "Call to Actions" & Personalization.
Printed & Mailed to your customers at the click of mouse!
Done for you! Each month, we create a "New" Newsletter & place it online. You can customize & order on the day of your choice. Printing AND Mailing starting at just $.85each!
When newsletters are mailed to prospects, the sender becomes the first ones they call when they are ready to hire their service!
Why? - Because they kept hearing from them in a fun, non-salesy way. They didn’t keep trying to “sell” them, they just kept sending the newsletter every month – a subtle reminder that they’re always available and ready to go to work whenever they’re ready. You’ve kept them in the loop, and when they stick with you they are more likely to spend money with your business. Remember, about 80% of your revenue comes from 20% of your clients. The “80/20” rule.
This expression means that when you are “Mending the Fence” you are speaking with a neighbor. Your neighbor is most likely to accept your recommendation for a service provider. You’ve validated that vendor by passing along his name. It would happen because you are constantly communicating with your customer and you were top of mind. Also, your newsletter is a physical piece, not an email. It can be shared and will most likely stick around instead of being tossed in the trash. - Or, in this case, handed to a neighbour!
If you want to make good business, it’s important to build strong relationships among clients. And what better way to do it than through sending out engaging newsletters? Newsletters can be your way of saying “thank you” to clients or “welcome” to potential customers. Nevertheless, good relationships cannot be built overnight, that’s why it’s important to send out interesting newsletters regularly. Think about its impact for the long term. Ultimately people like to work with people they know and like. You want to be that “Guy” that does “That thing” - In other words, you want to be the “Friend in the business”.
I have to tell you, you really have an impressive program. We were considering doing our Newsletters locally but not only are your prices very competitive, you make it much easier to go through the whole process. Thanks so much!
~ Sam JohnsonWe tried creating our own newsletter each month. Not only was it a nightmare, it cost a lot of time and money. Thank goodness we found GoBig Newsletter. Not only are your prices exceptional, my newsletter goes out automatically each month for me." AND... It’s pre-written so I can spend my time doing other things!
~ Amy Jensen, CAGoBig Printing is the online print solution I've been waiting for! I've tried other sites with results that ranged from so-so product to failure to launch and even simply being ripped off! Not here - GoBig has a quality, working site that has delivered my newsletter on-time, as ordered, at an exceptional price.
~ Jen Fredericks, SCGoBig has answered every time I called with a silly question. I feel like they are my very own personal assistant! If I don't see something online that I want, they'll create it for me. I just love the personal touch!
~ Laura Santiago, OhioWe’re only as good as our last review.
If you’d like to have the last word… please take a minute and Click here!
Our"LifeStyle" Newsleters are "Non-Salesy"-"Non-Religous"-"Non-Political"
Packed with fun articles and Call To Actions to get them to call you.
Simple: Newsletters are the best self promoting,referral generating marketing tool available. It's Marketing without Marketing.
"I don't want to send out a generic newsletter that no one is going to read that is filled with recipes, crossword puzzles and monthly articles about “what happened in June.” - or that has content that’s not about my business. I’m a “Real Estate Agent” - I want to send out a newsletter about real estate. Or, I’m a “Home Inspector..” - I want to send out a newsletter about fixing homes !
We are a printing company - what if we sent you a Newsletter each month filled with content about printing, design, resolution, pixels, type setting, color specs, production, postage requirements & paper stock - Would you read it? OR, would you chuck it? I bet you’d chuck it.
"I don't want to spend my money sending out a printed Newsletter when I can just eMail it to my clients. Do you have an eMail version?
If we sent you a four page Newsletter via eMail would you spend time reading it? Would you play the crossword puzzle & read the articles? OR, would you click delete or save it for another day? (which you’d never get back to).
One of the oldest forms of content marketing are printed newsletters that arrive by snail mail, providing valuable, information-rich content that your customers and prospects want. They can be an effective compliment to online promotions or serve niche markets where print is a preferred format.
Given the overall decrease in postal mail, a print newsletter can stand out to the recipient, unlike an online e-newsletter that can get lost in an already too full in-box. Conversely, due to the continuing rise of postal costs, newsletters are more likely to be concise and targeted, providing special appeal.
According to the 2014 B2C & B2B Content Marketing Benchmarks, Budgets, and Trends report for North America, B2C marketers use print newsletters with greater frequency at 29% compared to their B2B counterparts at 22%. In addition, customer retention/loyalty is cited as a top marketing goal for B2C compared to lead generation for B2B.
But, both types consider brand awareness to be a crucial content marketing goal, which could explain why print newsletters continue to hold value as a content marketing tactic.
Direct mail, which includes print newsletters, also resonates with consumers in a way that email simply does not. According to marketing firm Epsilon Targeting’s Consumer Channel Preference Study, direct mail continues to deliver as consumers’ preferred means of receiving marketing messages from brands. Here are some of their key findings:
As with any print medium, a brand has an opportunity to develop a relationship based on a mutually beneficial value proposition. Print newsletters represent an open invitation to communicate your company story as well as its products and services and to optimize beyond the sales life cycle.
As digital marketers, we sometimes forget that good old-fashioned print meets the conditions of content marketing: demonstrate your value proposition while providing value.
Print newsletters, just like print magazines, are a mainstay for many companies wanting a credible way to cut through the clutter. Typically, your newsletter periodical will include articles around one specific subject or topic related to your brand or company and written for a group of people with a common interest — namely your products, services or cause.
Like any marketing communication, it’s important to establish a consistent distribution cycle to be the most effective. Whether it’s weekly, monthly or quarterly, determine a regular schedule and stick to it.
Although the recipients of your newsletter gave you implicit permission to enter your home or office, remember, newsletters are not ads. If you are sending out a promotional newsletter, your goal, of course, is to turn prospects into customers and customers into repeat buyers. You just want to steer clear of any overt sales pitch. But calls to action are more than acceptable.
A print newsletter allows you to give more in-depth information to readers, which is especially important when trying to educate buyers about complex products or services. Once they understand fully the benefits of what your company has to offer, they will be more likely to buy.
First impressions: Even though your newsletter is most likely free to subscribers, will a new reader perceive value in it? The layout and openness of the design, color and weight of the paper and the balance of text and graphics are being scrutinized in a nanosecond. Does it say, read me now or shelve for later? All elements of your newsletter design should enhance your overall brand message and meet readers’ expectations.
Format: Newsletters don’t have to be letter size portrait booklets to be called a newsletter. Other formats may work better, depending on your industry. Explore different sizes, orientations and folds based on the purpose and content length of the publication.
Content: Your goal is to communicate to your audience on a regular basis with non-salesy, fun, interesting information. It does not have to be filled with information about your business at all. Simply suggest a few things if you wish, then direct them back to your website for more.
Sales tool: You can attract more readers and more potential customers by featuring your company’s area of expertise. This should be tips or best practices that are useful to readers regardless of whether they do business with you. A utility company might offer “energy efficiency tips” or a hotel conference center could offer a meeting and planning guide for corporate clients.
Offline promotion: Promote free subscriptions to your newsletter. A simple way to generate leads is to include a call to action in all your company’s marketing communications, such as ads, brochures, catalog, trade show signage, etc. that encourages customers to call or email for a subscription.
Online promotion: Include a sign-up box on your website for your free print newsletter and include an archive of sample newsletters to show exactly what the subscriber can expect. Promote it through all your social media channels to drive people back to your website to sign up. You may even want to run a contest using social channels, enticing people to sign up for the printed material.
Maximize exposure: Having gone to the time and expense of publishing a newsletter, you want to cast your net wide. Here are a few additional tactics you can employ:
When people actually want to receive information about your company, doesn’t it make sense to include a print newsletter in your marketing mix?
Now you can order a monthly Newsletter, and share your own Newsletter Website! Earn a commission on all those that sign up from your website.
We strongly believe that newsletters are the best way to stay in front of your customers. So much so, that we are willing to bet on it. Your subscription comes with a replicated site just like this one.
You can resell the newsletter program and earn $40 per new subscriber each and every and every month. Learn MoreOur 100% satisfaction guarantee means you get to test drive our newsletter templates risk free for 3 days. If you're not completely satisfied with our service or product in the first 3 days we'll give you a full refund. Simply Cancel from in the back office and send an email followup to support@gobigprinting.com and we’ll refund you.
Beyond the first 3 days, you can be assured there are no contracts and no commitments. You can cancel at any time.
Disclaimer: Spend 3 days “test driving” our newsletter. If you cancel within the first 3 days, you will be charged nothing. After the first 3 days, your credit card will automatically be charged your monthly subscription fee, which will recur automatically after each period. This does not include printing or postage.
That really depends on you! Pick a theme, customize a few areas and walk away. You may want to upload your own banner? That's up to you!
No. Everything is month-to-month. You can cancel at any time.
There are no upfront setup fees. We spent 15 years developing our sophisticated system to be self-serving and highly automated. But don't worry, we're always available to help and support you!
Any of our 12 dedicated customer service reps will work with you to ensure you're getting the highest level of service possible and the results you're looking for. AND, we have "Live Chat" and answer the phone M-F 8-8 PST!